It’s been a while since I posted on the blog and that’s mainly down to the fact I’ve been so busy with our seo agency. Most of the time when I have a free hour I’ll create a post for this blog, but recently we’ve been that busy that I haven’t had time. But today I wanted to take an hour out and write a pretty interesting short post on what we have been doing with a number of technology companies.
What Makes this different from normal SEO?
Well when it comes to normal SEO as you probably know you have your keywords and you optimise the site and build backlinks geared around ranking in Google for these keywords. The issue comes when these companies have created something that is relatively new, so they don’t have any search volume for them. We had this problem with Quadcopters and we have had it multiple times since.
The main issue is that there is no monthly search volume (by consumers or buyers) for products that have not yet gone to market. For example if you looked at the Hoverboard trend in late 2015 then you see a huge influx around this time, but nothing before this in terms of search volume. But once the products went to market the explosion of traffic was crazy! There was nothing like it, with thousands of people flocking online to purchase these items. Below is the screenshot from Google trends for these Hoverboards, vs quadcopters. As you can see there is a huge curve in December 2015. This is when the products began to get popular, and also the Xmas rush happened too.
This brings me nicely onto the next section of the article.
What Can You Do?
So let’s say your a tech company owner or an SEO agency owner who has a company without generic (obvious) keywords. Chances are you will be looking into what keywords to rank for and having an issue, as we mentioned above. Now I have 3 techniques for you to try, to implement the correct keywords into the site, and rank the client as quickly and early as possible. Making them (and yourself) the much profit and ROI in the long term.
Strategy 1 – Personal intuition – This involves using your brain! I know some people don’t like this but its very important. What you would do in this case is have yourself, your team and any members of the client that you can get into the same room and ask them what they think your primary keywords would be. Chances are its how you describe a new product. For example a Quadcopter might be referred to as a “flying drone” or just a drone. Other keywords might include personal flying devices, and all sorts of random stuff you might not have thought about. Once this is completed you can go onto strategy 2.
Strategy 2 – Take to the streets – If you live in a techy city this would be even better, so London, Paris, San Fran are your best options but any busy city will work well. Then you need to ask the individuals what they would call the item, if its a very complicated product then you might need to explain what it does and ask them 3 options into what they should call the item. This seems like they are giving you market research but really its keyword research!
Strategy 3 – This involves going to Google Trends and searching these keywords you have already found out. Abondon any that don’t make sense to the product or have no trend at all. Anything that has started to rise recently should be kept very near the front of your potential keyword document. Others that might not have rised yet should be kept in the middle. And that’s it! Hope you enjoyed the post.