Amazon is one of the world’s largest retailers. Anything and everything is sold on Amazon, with the company itself even going into food and drink in the near future. Originally established as an online book store, Amazon now has thousands of businesses on their website selling products through FBA – Fulfilled by Amazon. This means the merchant sends all the items to an amazon warehouse, which then pack and deliver the items for the business. This frees up more time to focus on product design and quality as well as marketing. Generally this is seen as the future on business and why I am giving it a try too.
To get started is pretty easy, you simply have to have a product, build a listing for that product and send those products to amazon directly. The process has been outlined on a number of other websites, so I’m not going to talk about it today. Instead I am going to focus on the key element on how to actually rank a product in Amazon, as ranking high in the Amazon search engine itself, is the best way to make a large amount of sales. Generally this is referred to as amazon seo and although it is similar to Google SEO there are some key differences. There’s an epic guide on perfectly optimised listings for Amazon if you want to check that out.
How to Rank in the Amazon Search Engine
Ranking in Amazon is kind of the same as ranking in Google, the primary difference is the key metric. So lets cover the basics first and then get onto the main difference.
As you probably know, including your keywords in your title, url and on your website is key to ranking for these keywords in Google. This is much the same in Amazon and On-page optimisation is basically the same thing. So if you already know the key element for on-page SEO then implement these into your amazon listing and that will give you a great start. Ensure your listing contains all of your keywords and the description is very long (over 500 words.) You also don’t need to worry about over-optimisation with Amazon.
Once the on-page optimisation is complete its time to get sales and reviews! Unlike with Google (which is all about backlinks) Amazon bases their primary metric on sales. Now a high number of sales will improve your rankings, and a high number of reviews will improve your conversion rate and click through rate as well. This all has an impact on how high you will rank on the amazon search engine itself. But primarily you want to focus on a.) Sales – Getting as many as possible and b.) Reviews- Getting to 10 reviews as soon as possible!
For more information on the amazon ranking strategies you can watch the video below.
Update – April 2018
Amazon is becoming more and more competitive by the day, we’ve recently helped the ASC guys build a massive list of top tools for sellers, this list is mega and awesome, would highly recommend giving it a read if you are serious about your Amazon efforts.