Even if you’ve put together some outstanding ads, social media campaigns, etc. as a digital marker—truth be told, if you don’t have an outstanding resume, you’re going to miss out on some great job opportunities. What’s important is that you showcase your skills and experience, and get recruiters to see your resume. The good news is that you can take some tried-and-true steps to write the best digital marketing resume possible. Here are some of them:
Have a strategy for your resume
Like when creating a social media campaign, it’s important to have a strategy for your resume. It’s important that you try to connect with the recruiters who will be reviewing your resume. You can do that by creating a message like you would when making an online marketing campaign. There are many issues to think about. Which keywords are the ones that your target employer will be searching for? What’s the best structure to spotlight your uniqueness as a digital marketer? What’s an idea design and layout to stress your message?
Keep your target audience in mind
As when creating an online marketing campaign, it’s important to think about the people you want to reach. Many of the other logistical decisions you need to make about which words to choose, which social media outlets you should use, etc. fall into place once you’ve figured that out. You should take the same approach when writing a resume. Think about the time of company you’d really like to work for, whether it’s a big or small company, A small company might want to use social media to boost their sales, while a the marketing department of a huge nationwide corporation might focus on analytics. You should also consider whether the company is a traditional or contemporary type of company.
Quantify your results as a digital marketer
It’s important to use your skills and knowledge of measuring/analyzing to effectively share your work experience. It’s highly advisable when including figures that you avoid rounding too many of them. The reason is that it will seem more realistic and precise. This is even true if it’s just a different of 1%, and depending on the type of figure you’re stating, that could be a large quantity.
Be persuasive as if you were doing digital marketing
Like your work as a digital marketer, it’s important that you use your skills/knowledge about what prompts people to buy stuff. However this time you’ll basically be selling yourself instead of a particular product or service.
Know what makes you a unique applicant
It’s important to share with the target audience what makes you a uniquely valuable candidate. Think about the fact that you have a unique mix of job skills, experiences, and characteristics that make you different from every other applicant for a particular job. When writing a resume it’s important to learn and keep that mix in mind. What makes you 100% different from all other digital marketers? It could be skills related to viral videos, search engines, content, or analytics.
This post was written by Tom Hannemann, an Australian professional resume writer with http://www.advance-yourself.com.au/.