With our third SEO and marketing case study we wanted to rank a new client of us for an extremely competitive keyword they were looking to rank. The client is called K9 Security Plymouth and they were looking to rank for the keyword security Plymouth – Makes sense right?
Anyway long story short we managed to rank them on page 1 within a 2 month period and close them as a full time client as a result. We did the same thing with another client called ecoflor (case study coming) This is great as it’s essentially a pay per result basis for SEO, which is something you don’t want to get into the habit of doing, but I mean it’s great when it works out perfectly like this.
Here is the strategy we used:
Very simply it was a very specific mini seo campaign for 1 specific keyword. When you do a full seo campaign there is so much that you need to consider, but for mini campaigns you have so much flexibility. So what we did in stage 1 was simple on-page optimisation for that specific keyword. We didn’t worry about over-optimisation as the site had never been SEO’d in the past and obviously we aren’t going to over-optimise it. This was pretty nice, so the following on-page elements we included:
- Title: Keyword in title tag in full + other relevant information to make site look clickable and try to improve conversions and increase click through rate.
- H1 tag: Another huge ranking factor that of course got our primary keyword in. This also included some secondary keywords and a bit of text about the company.
- Description: The description was already pretty long so implementing the keyword about 2 times in the text gave us a nice KD to go off – But please never JUST use Keyword Density as a factor… That’s a bad idea.
- Image: In the image I put a secondary keyword but ensured they were actually better optimised than previously, although this wasn’t needed by any stretch, people just optimise images incorrectly so I had to change that!
Once these changes were in place we jumped up to about page 2 and within a few more days were mid page 2. The issue of course is that no one ever goes to page 2 to search for a business? That’s actually the best place to hide a dead body if you didn’t know.
This left us with some off-page to do.
This is where everyone goes wrong. To get from page 2 for this keyword to page 1 I estimated we needed 5 high quality, relevant links.
Guess what we did?
GO OUT AND GENERATED THEM.
Total time spent to generate these links: About 2 hours.
Cost of links: About £100.
Value to client long term: £1000+/month.
Worth it even if they didn’t come on board?
Thanks for reading.