I decided to write this post after having a very creative session with one of our clients. They are called Hereford furniture and below is the strategies we used to generate them an additional 2000 visitors in 3 months. All of these are very creative but also incredibly simple to replicate to any business, but more so in the furniture niche.
Tip 1 – Local Flyers
Very simple and very old school but something that works really well if you live in an upper/middle class area and you have a unique offering, such as furniture that is reclaimed. You want your flyers or leaflets to look professional but also not to look corporate. Talking about how you are a family run, local business is a good start and also distributing yourself whilst knocking doors and just talking to people will have the same effect too.
Tip 2 – Locally Targeted Ads
When people usually do facebook ads or use Google Adwords they spend a lot of money and don’t get a lot of clicks. This is mainly because they are targeting too many people. Instead you should try to stay very specific to your local area and niche and should only be paying for clicks that could potentially result in sales through your business. For example if you have a local store in a specific location then do not bother to bid on any keywords that aren’t in that exact location. You might be prompted by FB or Google that your target audience is too small, but that’s simply because they want to get more money from you. Just hold your ground and advertise to the relevant local parties only!
Tip 3 – Local Shops/Coffee Shops
People talk and people go out in their local area. If no one knows about your business then they are likely to not visit you (makes sense.) To find out about you they need to a.) Either see a piece of your marketing. Or b.) Hear it from a friend. The best way to get B to happen more regularly is to try to place your message throughout your local area. For example in local coffee shops, local mini store and anywhere that has a good reputation. You can also attend small business events, talk and network with other people and just generally get the word out about your business. This is a long term plan but one that does work well in the shorter term too.