5 Quick Tips and Tricks on SEO

5 Really Easy tips and Tricks you can implement on any website to improve its ranking in the search engines

1.) Images

Optimise your images correctly. This is so simply but I see so many people do it wrong that its physically painful! There is a few quick things you should do with your images. 1.) write titles for them, including your primary keyword. For example if my keyword was SEO tips for this article I’d have an image below with the title seo tips 2. have a longer explanation in the image alt tags on what the image is, include relevant keywords here too. And third if you want to have a caption, include a personal phrase and less optimisation here, go for user experience over anything in the caption

My favourite SEO tips and tricks

2.) Titles, URLs and H1 tags

These are the 3 biggest ranking factors and in my opinion if these 3 are correctly optimised it accounts for 80% of on-page SEO! Yes I did just say 80%! Crazy I know but its true if you ask me! Use the 2 out of 3 rule that Jerry West is always banging on about (Hi Jerry!) But don’t over optimise (I use to do that.)

3.) Relevancy in linking

Don’t about the nofollow/dofollow tag, just get relevant links when you are starting up. I’m a very big advocate of relevancy over everything else! And a huge huge huge advocate of relevancy FIRST, before authority! That’s how it would work in the natural world and this is what we are trying to do with our SEO anyway.

4.) Authority links

Once you begin to rank, usually page one for the majority of your local terms, its time to get the big guns out. However you are planning on generating your links, whether you are a full white hate nazi or you are more of a in the middle guy like myself, go for authority now and you will begin to explode your rankings.

5.) Co-citations and other links

Linking out is something that’s forgotten quite a lot nowadays there are a few boxes that I recommend ticking. Linking out to governmental and educational sites. These can be Universities in your local area and maybe your local Government. As well as these links you want to link where RELEVANT to other sources. If I quoted a phrase by someone or used an image I would link back to their site, or if I think its relevant to a piece of content I’m writing and I believe that my readers would find it beneficially then that’s what I will do.

On a personal note (SEO related still) so I’m still gonna mention it here. I’ve moved to Cardiff UK and started working pretty closely with Tom Buckland over at Ghost Marketing. So I’m throwing him a link as he’s a top bloke and given me a lot of advice, I’ll sure you will get a notification, you deserve it.

Hope you liked the article!

5 Quick Hints on Print Marketing

5 quick hints to remember when you are doing a print marketing campaign.

print marketing leaflets

  1. Design is everything – Don’t be cheap on your design as it will cost you more in long term. Go with a custom freelance designer or a branding agency with a strong emphasis on good design. There are many “digital marketing” and “web design” agencies that offer a brand graphic creation for your print marketing campaigns but these are absolutely terrible. Ensure you find someone with good reviews and emphasis on conversions.
  2. Link your print – To your other marketing campaigns. Tom did a good campaign on linking print to seo, you can also link it pretty easily to social too.
  3. Distribute correctly – Don’t try and “JUST send” your leaflets. Ensure you have a strong research campaign so you can find the most targeted leads and areas for your campaign. Research prospects carefully and use the saved money on DESIGN!
  4. Target – Target your audience correctly. This includes the design: colours, simplicity vs information and also your distribution which includes time of delivery, how it is delivered, presentation and who it is aimed at. Personalised print (outside of the food industry) gets only a 1% response rate on average, whereas semi-personalised prints get nearly 5%, obviously this is more expensive and takes more time but the conversion rate increases must make this useful!?
  5. Calculate profitability – Always use your research and optimisation to calculate the ROI and how profitable a campaign with be. Conversions are everything if you spend £10,000 but expect a ROI of 200%, this is a successful campaign. But if your predicted conversions we wrong, you will end up losing money that could have been used in other marketing material.

 

 

Introduction and about Me – SEO, PPC + Previous Life

Hello and welcome to my blog. My name is Harry Ford and I’m a simplistic lover of search marketing. My design skills are a bit lacking but when it comes to search engine optimisation, pay per click marketing and conversion optimisation I think I know what I’m doing. So I guess this post is a bit of an about me page.

Previous Employment

Weirdly I started off in the financial world, initially working for Lewis Alexander in the failed IVA department. This wasn’t my thing from the start but I liked the idea of working in the marketing department of a finance company. So I was then employed by Tom Buckland in the seo for financial advisors division, which although was good, didn’t have exactly what I was looking for.

Next I looked into a few other SEO options and began to learn about seo and ppc. Working in the Cardiff SEO division, before moving to work for the London corporate branding agency and then moving again to Swindon to follow the search engine optimisation bandwagon. But again I found myself moving around too much and wanted to settle down with the mrs and start a family. So we eventually moved to Salisbury where I settled into my own freelance seo role.

I learnt SEO and PPC

In 2014 I began to learn SEO and PPC, mainly from my previous jobs but also on the side, reading up on what worked, what didn’t, learning to glaze over the myths and BS and actually following the right people in the industry. Paid advertising or PPC is something that is underutilised by so many businesses nowadays, many either don’t use it enough, do not scale it correctly or don’t actually even use it all together. SEO is a different kettle of fish, it takes time and money and hence most smaller companies simply don’t get involved in it, they hire people that cold email them and simply don’t know what they are doing, when they should be doing it in-house as SEO is the most profitable marketing method in the world. Bah only viral marketing, which is now included in the content marketing/SEO genre.

What to Expect?

What should you expect on this blog? Well, I’d say I will post once a week but I might be lying and depending on readership and how much people enjoy the content it might be more frequently or less frequently at times. But the content I will be posting will mainly be on opinions in the digital marketing world. SEO advice and training that small business owners might find helpful or even profitable.

Thanks for reading.

Harry.